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Anna Paimela.jpg



+358 40 1648626


Anna joined Iconics as partner in summer 2016. She has gained extensive experience in media industry and digital business while working in a listed media corporation. She has led a team of privacy professionals and built GDPR capabilities, documentation and processes. Anna has taken part in numerous digital development projects as a member of a digital management team.


Anna’s expertise includes strategic data protection and privacy consultation, ICT and other commercial agreements, consumer and marketing law, employment law and media regulation. Anna is especially capable of building innovative solutions to enable data driven business.


Main work experience and positions of responsibility:


  • Sanoma Oyj, Senior Legal Counsel, Head of privacy team 2015-2016

  • Sanoma Media Finland Oy, Corporate Counsel & Senior Legal Counsel 2010-2015

  • Attorneys-at-law Hedman Partners Oy, Associate 2008-2009

  • IAB Finland, Member of the  board 2021-, Member of the data protection working group 2010-

  • RadioMedia, Lead advocacy expert, 2021-


  • Masters of Laws, University of Helsinki (2007)

  • Bachelor of Social Sciences (political science), University of Helsinki (2009)

  • Certificate in English Law, University of Warwick (2006)


Examples of Anna's projects:

  • Adviced listed companies in digital and data transformation projects

  • Provided GDPR and data protection training for hundreds of people

  • Led dozens of co-operation negotiations

  • Drafted and negotiated hundreds of ICT and technology agreements



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